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Getting the Most Out of Your Business Website

Today’s internet has literally changed the way businesses function. It has redrawn the boundaries and changed the rules of competition in today’s business climate. The Internet has allowed business owners to create much closer relationships with their customers. In addition, it has given consumers more power through access to unlimited information.

Business Website

Regardless of the size of your business, you probably have a website and a pretty decent one at that. In fact, websites are not as costly as they once were to build and manage. Thanks to the increase in the number of web developers and online sites that host websites, almost anyone can have a website if they want it.

For savvy business owners, their website is the key to greater sales and stronger relationships with customers. A successful website is constantly adding new content that offers value to consumers. They update the site regularly with the latest security and technology. A company with an amazing website almost always excels in the marketplace over competitors who don’t. Why? Because they understand that their business website is the voice of their company online.

Websites have become a valuable commodity to business owners. They are the first stop of prospective clients who want to find more information about your business. Current clients also rely on websites to find product information and updates. Your website is the place where all the action takes place each day. Your website can make or break your business. Knowing how important websites are, most business owners are interested in learning how they can get the most out of their site.

Allow your website to communicate your story to clients

With the understanding that websites do speak to your customers, you should ask yourself the question, “What do you want your website to say to customers?”

Each day, you must make sure that the information you provide is important to your customers and that it’s accurate. Does it resonate well with them? Will it make them want to purchase your products or services? Image is everything in a business. Since your website represents the first image that people have concerning your business, it’s important to make a good first impression. As it is commonly said, first impressions matter. What story do you want the website to tell?

The best websites always tell a compelling story. Sometimes your story is all about why you started your business and sometimes it’s more about your roots, your background. Great businesses have a unique reason for their existence. Bill Gates got the idea for Microsoft when a friend, Paul Allen, showed him the 1975 issue of Popular Electronics. This issue featured a story on the Altair 8800, one of the first microcomputers. Both Gates and Allen saw the potential for developing a programming language for the computer. The rest is history.

In putting together the story behind your business, it may be necessary to hire a good writer to help craft the message. This expense is well worth it. Once you create a great story that customers can relate to, your next job is to write professional content for your site. Though your budget may initially be small, you can go back and redo this once you have the time and money to do so. Usually, your website is a work in progress anyway. It is constantly evolving and changing as your business grows.

Good content will make customers feel that they need your goods and services to meet a need in their lives. You should include information about how these goods or services are better than those offered by others in the same industry. Many of today’s most successful brands have become indispensable to their customers. Think about how Prada and Louis Vuitton have changed the handbag industry. Their customers feel a strong urge to own one of these exclusive handbags and many are priced in the thousands of dollars.

Provide contact information

Imagine locating a website online, and the information given therein is attractive. You read through their homepage and look at what they offer. In your mind, you are convinced that this is it. They are exactly what you need. You pick up your phone while scrolling down, looking for the contacts page and you find nothing. No phone number, no email address, no physical address, nothing. This can be frustrating, right? In fact, most people will get disheartened immediately. They will look elsewhere for other products. Consumers feel that if there’s no contact information, then the business must be shady. So it’s important to include your physical location, email address and phone number. This degree of transparency tells consumers that you have nothing to hide.

Collect lead information

If you have been in business long enough, you know that some clients will visit your website more than once before they decide to make a purchase. Do not despair, this does not mean that your website is not fulfilling its mandate. It simply means that many customers enjoy doing lots of shopping before they make a purchase. In the meantime, you can collect lead information using a lead capture form. This will give you the opportunity to send them regular email updates about specials you might have. Often, if a prospective customer gets an email telling them they can get a discount by making a purchase right away, they will do so. Everyone loves to get a great deal.

User friendly navigation

The whole science behind user experience has grown tremendously in the past ten years. A site must be intuitive, responsive and user friendly. You cannot afford to hide things or make it hard for customers to get information. Websites that are difficult to understand end up chasing customers away. Try to get regular feedback from users. Find out what people are saying about your site. Correct any issues you may have right away.

Final thoughts

All in all, if you maximize each component of your website, you will discover the magic that a great site can offer. Customers will visit often. They will tell their friends about your site. An amazing website truly is priceless.

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FBI Issues Cyber Security Warning

Russian Hackers Target Routers in 50 Countries Worldwide

FBI Cyber Security Warning

In a day and time when everyone is being super careful not to click on suspicious links, there’s a new threat lurking. Just about every home and office has a router. It’s an inconspicuous piece of equipment that most of us rarely think about. And now, a new alert issued by the FBI says that Russian hackers have targeted routers in 50 countries around the world.

Just last week, the FBI issued a warning stating that a malware botnet known as VPNFilter was responsible for taking over millions of routers worldwide. The affected routers are thought to be primarily consumer-grade routers purchased at Best Buy and other retail and online electronic stores. The authorities also believe that routers provided by internet service providers such as Frontier Communications, Spectrum, and Charter have been affected. Commercial grade routers found in many businesses are also at risk.

Why the router?

Routers are rarely updated. Unlike the operating system on a smartphone or computer, most router manufacturers do not send out regular updates for their products. Last January, a complaint was filed against router manufacturer, D-Link. In the complaint, the FTC said that the manufacturer was leaving their users at risk by not installing adequate security measure. Their failure to do so had left many consumers open to attacks from hackers.

Experts are now saying that there’s no incentive for router manufacturers to release regular updates to their products that could stave off attacks. Up to now, these manufacturers have not been held liable and when there’s no liability, manufacturers will often take cost-saving shortcuts.

How hackers are getting in

Using malware to target the VPNFilter, cybercriminals are able to collect user data. Once the hacker has control of the router, they can use it to eaves drop on consumers. This weakness also allows hackers a doorway to all home computers, TVs, smartphones, or anything connected via the router.

The FBI recently discovered one website that hackers had set up to use in their attack. This website was designed to give instructions to the routers that had been taken over. Though shutting this site down did cut off one avenue of attack, the FBI warned that millions of routers were still infected. This leaves millions of consumers around the world vulnerable and most users will not even realize they’ve been hacked.

Who is responsible for the hacks?

The Justice Department said the hacking group referred to itself as “Sofacy” and that they answered to the Russian government. The hacking group also goes by the names Fancy Bear and APT28 and they have been involved in some very high-profile targets over the last few years. This group was blamed for the hacks carried out during the 2016 presidential campaign that targeted the Democratic National Convention.

Cisco Systems Inc. performed its own investigation and found that the targeted routers include Netgear, Belkin’s Linksys, QNAP, Mikro Tik, and TP-Link. There may be others involved as well and most were purchased by consumers at local electronic stores and online. Cisco shared the results of their investigation with the Ukrainian government and the U.S. The FBI said that they believe some of the affected routers were also provided by internet service companies.

What routers have been infected?

Authorities have put together a list of the known affected routers, but recommend that everyone take the precaution of rebooting the router and changing the password as soon as possible. The known affected routers include:

  • Linksys (Models E1200, E2500 & WRVS4400N)
  • Netgear (Models DGN2200, R6400, R7000, R8000, WNR1000 & WNR2000)
  • Mikrotik Cloud Core Routers (versions 1016, 1036 & 1072)
  • TP-Link R600VPN
  • QNAP NAS devices running QTS software
  • QNAP (Models TS251 & TS439 Pro)

New types of warfare between Russia and the Ukraine

Russia has long been involved in attacks against the Ukraine and Ukrainian companies due to ongoing hostilities between the two countries. In the past, these attacks have cost millions of dollars and exposed the personal, confidential information of both businesses and individuals. At least one attack was responsible for an electricity blackout in the Ukraine.

The Ukrainian government recently stated that the Russian government was planning a cyber-attack against some privately held companies, along with Ukrainian state bodies. They believe these attacks were meant to disrupt the Champions League soccer finals which were being held in Kyiv.

What to do next

Experts are recommending that everyone using a router shut it down and reboot it. They also recommend disabling remote manager settings. If at all possible, upgrade the router to the latest firmware and change your password.

Managed IT providers are recommending many commercial grade firewalls and routers for business owners who have quite a bit more to lose than the average consumer. They have stated that commercial grade firewalls and routers offer powerful firewall technologies and some offer wireless access point that offers stronger protection for the home or office.

Consumer-grade routers used by the average individual are most at risk. Businesses who have remote employees working from home often forget that these workers present a weak area that hackers can take advantage of. Most individuals have never upgraded their router’s firmware or changed the original password that came with the router. IT experts believe that hackers will eventually exploit all weaknesses like this.

An ongoing risk

The FBI warned, “The size and scope of the infrastructure by VPNFilter malware is significant.”

Their experts said that hackers could render the routers affected completely inoperable if they wanted to, but that wasn’t their primary goal. Instead, they were planning to steal data off the computers, phones, and other connected devices by taking over the routers that controlled internet access. The FBI stated that the malware would be very hard to detect even by professionals because of encryption and other tactics used by the hacking group.

In addition to rebooting routers and changing passwords experts recommend contacting your internet service provider for possible firmware updates or other guidance.

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How Managed Networks Can Deliver Better Wi-Fi Service

It’s one thing for a business to have installed Wi-Fi networks, but it’s another thing to ensure that the equipment is and will continue to work properly. This means the network should be able to continue supporting the growing demands of a business. It should be able to upgrade automatically whenever necessary to provide the latest and most convenient improvements available. This may sound simple and manageable by the IT staff, but it can be challenging.

Managed Networks

Having in-house IT staff means that you have to get in line with other departments and wait your turn before you get help. They already have enough work each day so your Help Desk request may get pushed to the back. This is just one reason why it can be beneficial to have a trusted partner manage your Networks and computers.

The Right Fit

So many managed IT providers say that they’ll be there when you need them. How can you find the right fit for your business? It can be challenging in this day and time, simply because of all the many great choices. But, it can be helpful to sit down with your supervisors and talk to them about the ideal IT provider – someone who will take the time to listen to you, show concern about getting it right for you, someone who really will become a trusted partner.

A good IT partner will stay on top of daily maintenance for your hardware and software. They’ll keep the Wi-Fi equipment running smoothly. They will make recommendations about new products your company could benefit from. If you could find an IT service provider who stands by their promises, imagine how much easier your life would be. Your company would stop demanding so much of your time. You might actually get a vacation this year.

How to find your IT Managed Services Provider

Talk to other businesses owners in your area. Ask them to recommend someone. Check all names, credentials, and reputations online. You can find out quickly whether someone has a good strong reputation in the business world. Visit the company and meet some of their staff members. Do they seem capable, knowledgeable and skilled? If you walk in and find a young receptionist on the phone with her boyfriend and two of the techs in the back flirting, then get out of there quickly! That’s not the right place for you.

You’re serious about your business. You want it to succeed for yourself and especially for your family. So don’t settle for lame vendors that never show up and don’t do good work when they do meander by your place. Take as much time as you need finding a professional team of IT techs who know their jobs exceptionally well and love to come to work each day. These guys will know what’s going on when you get the Blue Screen of Death. They can fix it remotely in just a few minutes and you’re back to work.

Communicate your needs

When you find the right IT managed support team, sit them down at your office and make it clear that you want the very best they can give. You’re in this to win it and if they want to go along for the ride, they’re welcome. But they will have to pull their weight.

When you set down some guidelines right at the beginning of any relationship, you’ll find that the relationship is much more rewarding for both people. Of course, there will be contracts to sign that will state and include everything you talk about. A good contract is clear about what your responsibilities are and what the IT provider will provide. The cost should be included and can be a monthly charge or a fixed price you pay several times a year. Most vendors will work with you because they want your business.

Below, are just a few of the more important IT and networking services/products that your business needs:

  • Cloud storage and backup
  • Remote monitoring/management of servers, desktops, mobile devices
  • Business continuity plan in case of disaster
  • Cybersecurity for all computers and devices
  • Regular preventative maintenance
  • Scalability
  • 24/7 tech support

There are many other services you could opt for and you should discuss this with your IT professional.

The best managed wireless is all about handling many different services well. Every phone and computer should be secure even those of remote workers. Communications should be up and running 99 percent of the time. If you run a hospital or medical office, then you understand the importance of a good communication system. Most providers will suggest VoIP. It’s cloud-based and dependable, plus it can fit nicely in any budget.

With managed services, an organization should not have to worry about maintaining their Wi-Fi networks. Work with someone you have confidence in; someone who will exceed your expectations. You need a good, trusted IT service provider who is willing to get to know your business and work right alongside you to see it grow. Don’t settle for less than the best!

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FBI Issues Warning

As you may be aware, the FBI issued a warning last week about a malware botnet called VPNFilter. This malware originated in Russia and attacks “consumer-grade” routers typically purchased from retailers such as Best Buy andor installed in homes by Internet Service Providers such as Spectrum, Time Warner, and Charter.

VPNFilter

The malware has not been found to infect commercial grade routers typically installed in your business, such as those from Cisco, Fortinet, SonicWALL or others. If you or any of your staff has one of the following routers installed at home, we recommend the Internet Service Provider be contacted for guidance.

At a minimum, the router should be rebooted – and the router password should be changed to one with a fair amount of complexity. (ISP technicians have a reputation for often not changing the simple “factory default” password when they install a router.) In some cases, a router firmware upgrade may be required.

The affected routers identified so far are:

  • Linksys (Models E1200, E2500 & WRVS4400N)
  • Mikrotik Cloud Core Routers (versions 1016, 1036 & 1072)
  • Netgear (Models DGN2200, R6400, R7000, R8000, WNR1000 & WNR2000)
  • QNAP (Models TS251 & TS439 Pro)
  • QNAP NAS devices running QTS software
  • TP-Link R600VPN

While we are unable to manage the consumer-grade routers targeted in this attack, We can offer you a powerful network security appliance (router/firewall/wireless access point) that can provide commercial-grade protection at your home or office.

If you have teleworkers or executives who access your network by working from home, you should be concerned about business risks created by consumer-grade routers. A relatively inexpensive corporate or business-grade firewall is likely an appropriate solution. Please let us know if you would like more information.

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IT Helps Dementia Patients

Dementia and Alzheimer’s are scary for both patients and caregivers. Right now, there is no cure. Scientists are trying to find ways of prolonging patient’s lives and delaying the onset of the disease. IT Technicians are finding ways to make lives better and caring for patients easier. Some remarkable work is doing things for these individuals that has never been seen or done before.

Dementia Technology

First, A Word About The Disease

According to Alzheimer’s International, nearly 44 million people worldwide have Alzheimer’s or related dementia. More than 5 million American’s are living with it, and Between 2017 and 2025 every state is expected to see at least a 14% rise in the prevalence of Alzheimer’s. Those statistics are startling, especially since Alzheimer’s disease is irreversible.

Accounting for around 70 perfect of dementia cases, Alzheimer’s Disease is the most common cause of dementia, a group of brain disorders that results in the loss of intellectual and social skills. These changes are severe enough to interfere with day-to-day life. It progressively destroys the brain and ruins memory and thinking skills, and eventually the ability to carry out the simplest tasks.

A Few Other Statistics

  • In 2017, Alzheimer’s cost the United States $259 billion.
  • By 2050, costs associated with dementia could be as much as $1.1 trillion.
  • The global cost of Alzheimer’s and dementia is estimated to be $605 billion.
  • Alzheimer’s is the 6th leading cause of death in the United States.
  • Between 2017 and 2025 every state is expected to see at least a 14% rise in the prevalence of Alzheimer’s.
  • By 2050, it’s estimated there will be as many as 16 million Americans living with Alzheimer’s.
  • Every 66 seconds someone in the United States develops Alzheimer’s.
  • 1 in 3 seniors dies with some form of dementia.

Technology at its Finest

Because of these sad stats and high numbers, IT experts have come up with some amazing devices that use modern technology to aid in the care of people suffering from memory problems. Here’s a look at a few of the latest innovations.

Clocks

Clocks precisely intended for those with Alzheimer’s and dementia can help ease the stress associated with day to day life. Someone who has dementia may confuse night and day so an easy to read clock can help them to better tell the time.

Medication Management

Medication management technology created high tech automated pill dispensers which beep and open to remind caregivers and those with dementia to take their medicine. Vibrating alarms on a watch have also been fashioned to remind when it’s time for a pill. This technology serves the busy caregiver well by helping them not to forget medication time as well.

Video Monitoring

Video monitoring technology supports both care recipient and caregiver, by allowing both people more freedom. The patient doesn’t feel watched constantly because loved one can spend a little time away, and loved ones get the comfort of being able to see their family even when they’re not in the same house.

GPS Location and Tracking Devices

People with Alzheimer’s or dementia may wander. Tracking devices can be worn by the person in some way and have alert systems that let a caregiver know if their loved one has left a certain area. This type of technology can also alert emergency personnel to aid in a quick recovery.

Picture Phones

Picture phones are specifically designed for people who cannot remember phone numbers. These phones have large numbers and are pre-programmable with frequently called phone numbers. Some of the phones come with clear buttons where photos can be placed so that the person can just push the button associated with the photos to call their loved one quickly.

Electrical Use Monitoring

This device monitors a patient’s use of electrical appliances. It plugs into a wall outlet or power strip and will alert caregivers if their commonly used appliances have not been turned on or off.

Wearable Cameras

Wearable cameras and augmented reality glasses could be the next big thing in helping patients. These devices can take hundreds of pictures every day from the user’s point of view logging their lives in this way.

A Village of Care

In Kitchener, Ontario, something wonderful is happening. Facilities have been designed to be less institutional-looking, friendlier and homier. “Schlegel Villages” is one of the first of its kind and is improving the quality of life for the people that live there.

One problem they deal with though is when at-risk seniors become confused and attempt to leave. According to Schlegel’s IT director, Chris Carde, “Some seniors with certain types of mental illness can remember the door-lock code to get out but can’t remember anything else. A confused senior wandering out into a southern Ontario winter can be a serious, even fatal, incident”.

Schlegel Villages is also implementing an e-health system to replace paper charts at its care facilities. Carde states, “Nurses would have to write down a patient’s vital signs, then enter them into a desktop computer some distance away. The new system, which will use iPads and iPad minis to enter health information directly into the database, is being greeted warmly by clinicians”.

Thinking Outside of the Box

A German senior center applied the idea of using fake bus stops to keep Alzheimer’s disease patients from wandering off. Because their short-term memory is not intact, but their long-term memory works fine, they know what the bus stop sign means, and they stop. It is a huge success in Germany, now they want to bring it to several clinics in North America.

A Final Word

Thanks to these researchers and IT innovators, the future is much brighter for patients with memory diseases and their families and care providers. This is just the beginning when it comes to making life easier. Information Technology has only just begun to scratch the surface of what can be done to help in the fight against dementia and Alzheimer’s.

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