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LinkedIn is the largest professional marketing site with 500 million users, and 40% of them use the platform daily. LinkedIn is still growing in popularity and remains one of the best online platforms to market your business. Here we’ll discuss some ways to optimize your LinkedIn use.

Branding

Your banner image, logo, photos and messages on LinkedIn should be consistent with those you use on other social media channels and marketing materials. Consistency is important for people to readily recognize your business. Make sure you use the same colors, fonts and messaging across all your branding for LinkedIn pages as well as other online platforms like Facebook. Consider including your phone number and URL in your banner image to make them readily available. Include a call to action, taglines, and hashtags to make reading your page, gleaning content, and reaching you easy for viewers. Promote a specialized landing page with images based on your brand to incrementally promote special events, product launches, showcase something new, or to share your company culture using photos of your team.

Your Company Description

Make sure this speaks directly to your prospects. You can always include a copy of the “About” page on your website, but, also take this opportunity to speak directly to your audience and tell your story. This might include some pain points you experienced and how you overcame them. Promote your expertise and industry focus, and how your company is different from others. Be aware that Google previews up to 156 characters of your page text, so it’s important that your description includes some keywords that best describe who you are and what you do.

Content

To get the viewership you need, it’s also important that you post updates to your page at least once a week. (Although, two or three times a week is better.) Make sure it’s content that will draw people to your page. Always be helpful and informative in your posts, and not salesy. (80% of your content should be informative with no more than 20% selling) Remember that LinkedIn is about sharing expertise, advice, and networking.

Post things that will keep people coming back to your page, like a series of 5 to 10 tips, countdowns to “top tens,” or any other topics that fit your brand. Posting a series will encourage people to come back to your next post. Plus, these posts are great ways to link back to your website to increase traffic.

Build a Following

A lot of people have difficulty with this. Try doing some cross-promotion using your other social-media pages like LinkedIn and Twitter. Add icons for these pages on your LinkedIn profile so people can find them.

Try sending out an email blast to directly invite people to follow your LinkedIn page. Also, encourage your employees to share and engage appropriate content on your page so people in their circles can find your posts as well. Even family and friends should be invited to see your content so they can share it with others.

You have the option to use sponsored content to build a following on LinkedIn. Otherwise, the best way to do this is to be consistent and invest time in building an organic following.

Engage with Your Community

Make sure that when someone comments on your page, you reply right away. Also, keep tabs on your analytics to see if what you’re posting is resonating with your audience. If not, you might need to make some changes. Invite people to respond to your content and provide their opinions and feedback. Post a question on your LinkedIn company page and see who responds. Ask what they struggle with most in your industry, and how they overcame it. People love to talk about their own experiences. Build a rapport and continue to invite others to comment. (Be sure to always answer and address their comments!) This not only increases your engagement but gives you some tips on what you need to do to better your posts. Those who engage with others tend to get better readership numbers.

Showcase Pages

These are separate and different from your company pages. They are an extension of your LinkedIn company page but allow you to promote certain products and/ or events to a specific audience. For example, a company like Adobe may create a showcase page to advertise their cloud services, or Apple their newest iPhone. Think of this as a “mini-LinkedIn page” for your company product. LinkedIn allows you to create up to 10 of them. (If you’d like to include more, contact LinkedIn Customer Support and they’ll help you with this.) They will appear on your company page under the “About Us” section.

Your showcase pages should have unique names to differentiate them from your company page. However, be sure to continue your branding throughout the different pages for consistency and brand recognition. Add a link to your product page so readers can learn more specifics. Just like anything else worthwhile, creating showcase pages takes time and commitment. You shouldn’t set them and forget them. You must follow up just like you do with your LinkedIn company page to ensure success.

To get started, go to your company page and open up the admin tools on the top right corner and this will bring up a drop-down menu you can use.

These images indicate the showcase pages you can go to.

When you click on one of the images, you’ll be taken to the showcase page.

Optimize Your Personal LinkedIn Profile

What some people forget to do is to make sure their LinkedIn profile is visible to everyone and posts are public. If not, people can’t share them and they won’t show up in Google searches. Go to “Edit Public Profile in URL” > “Edit visibility” and customize this according to your needs.

You should develop a headline that relays more than just your job title. Get creative and write a headline that really describes who you are. You can edit this in your profile section. What do you want to be known for? What’s your industry focus? Add samples of your work to promote your experience and skills. Use a professional headshot. Posting a “selfie” will tarnish your image as a professional. Finally, link your profile to your company page. This helps people find both you and your company.

The summary is where you can really impress your viewers with your experience and know-how. Be sure to use keywords you want Google to pick up so your profile will reach as many interested parties as possible. Also, link to your company website’s main page, or a page you want to highlight. Include an invitation for the types of people you want to contact you, or other calls to action such as connecting to your company website.

Make sure you keep the content of your profile up to date, including what your duties are and how you contribute to your organization. Archive information from places you’ve previously worked so people there can find you. If you get a promotion, be sure to include this as well.

If you need more content, add publications, certifications, languages you speak, honors, awards, and anything else that you think will appeal to your followers, that will set you apart from your competitors, and position you as an expert in your field. Similar to items in a professional resume that will draw the right people’s attention.

Endorsements & Recommendations

There’s a lot of confusion about the differences between these two features on LinkedIn. We’ll clarify this for you:

Endorsements provide an opportunity for you to network either online or in person. Endorsements help you affirm your experience and skills with recruiters and others. When a viewer endorses you on LinkedIn, they are confirming that you have the experience you say you do. When you showcase your “Skills” on LinkedIn, others who know you can endorse them to confirm what you’ve posted is true. Ask reliable people to endorse your skills. You can ask them via a direct message, or you can endorse their skills on LinkedIn so they’ll return the favor. Add your skills to the “Edit Profile” section.

Recommendations are different, although they fall into the same category as Endorsements because they provide social proof that you are who you say you are. This is when another LinkedIn member, such as a business partner, colleague or customer, writes a statement recognizing the good work you’ve done. You can solicit a recommendation from someone by navigating to their profile, select the “More” icon and the “Request a recommendation.” Add a note if you like. You can even request a revision of a recommendation when they come back to you. You also have the option to approve the recommendation before it’s posted to your profile.

The LinkedIn Mobile Application

The faster you respond to messages, the more opportunities and potential connections you’ll gain. This is why you should consider using LinkedIn’s mobile app on your smartphone. You can do most of what you can do on the desktop site with just a few exceptions. What’s missing are the analytics and the LinkedIn Publisher feature. You will have to download the separate applications for groups, sales navigator, and LinkedIn Learning Recruiter. It’s best to make a folder on your phone and store them here. The good news is that the LinkedIn Mobile App now allows you to upload and post videos to your profile.

Why Use LinkedIn Videos?

LinkedIn exclusively favors content that doesn’t take you outside of their application. For this reason, you should use native LinkedIn Videos rather than ones stored on other platforms. To access this feature, you’ll need to use the mobile app and follow the directions below.

If you have problems, you may need to update your LinkedIn Mobile app. Tag people, use hashtags if relevant, add posts, include talking points in your description, along with a brief overview of the video. Three minutes is an ideal for a video.

How to Use LinkedIn Videos

You can pre-record a professional video and edit it to your liking. Use videos for client testimonials or to showcase a product. Try to use videos that include closed captioning, as the videos in LinkedIn are muted by default.

Upload real-time coverage like a segment from an event you’re attending. You can post a video to share more about yourself and what you do. Upload a video biography or walk around your office and feature some of your co-workers (and be sure to tag them in your video).

Post a video with tips that you believe your viewers would be interested in. This will keep them coming back for more.

It’s best to have a plan for your video in advance so you’re sure to focus on what you want to cover. Above all, be personable but professional with your content, appearance, and demeanor.

LinkedIn Groups

Use LinkedIn Groups to find like-minded professionals, share your experiences, and learn from theirs. It’s like a virtual “coffee group” with other experts in your industry. You can post your comments, ask questions and even add photos to your group pages. Try not to sell in these groups. This will turn people off. If you can’t find a group that works for you, start your own! This is a good way to build some valuable relationships, possibly get some referrals, or turn them into prospects. Again, this an opportunity to position yourself as an expert in your field. Participating in Groups isn’t something you can set and forget. The more you invest in Groups, the more you’ll gain.

LinkedIn Analytics

You should always monitor the data you receive from Analytics and adjust your posting schedule and content accordingly. Perhaps your posts with images are getting more feedback than others, or content you post in the morning gets more attention than those in the afternoon. Taking note of these details can help you get the most from your time and investment in LinkedIn. Check in weekly to see how your posts are performing. Another way to determine if you’re getting the results you want is to “Pin” a post to the top of your page and check the analytics to see if it’s being viewed by the audience you want to target. Use Analytics to set a baseline for target performance, and set some short- and long-term goals for engagement and getting people to share your posts.

Impressions, Clicks, Interactions & Engagement

These are the main measures you’ll want to review in Analytics:

• Impressions are the number of times your LinkedIn updates are viewed by members. It doesn’t mean people read them or clicked anything on them; just that they were viewed.
• Clicks are the number of times people clicked on your content.
• Interactions are the number of times viewers liked, shared or commented on your update.
• Engagement is the number of interactions, plus the number of clicks and followers you have, divided by the number of impressions. (The percentage of people who engaged vs. the number posts they viewed.)

The Benefits of Using LinkedIn Analytics for Your Business

The key to engaging your LinkedIn audience is to know as much as you can about them. Analytics provides this detail. You can determine the age, gender, location and more about your viewers. This will help you make the adjustments you need to get the most viewership. You can view analytics from individual posts as well, so you can see how they stand up against others, and determine what made some more successful than others. Was it a Call to Action that drew followers, or a special offer for an e-Book? Or was the success due to the type of content you included? You can adjust your future posts based on the success of previous ones.

LinkedIn Analytics provides various charts and graphs so you can easily view and interpret your data and demographics.

This example page hasn’t been updated but should give you an idea of what a company analytics page might look like.

This next page highlights how you can choose what you want your graph to display.

Again, this graph is empty now but will prove very useful when it’s populated. It will show your most recent posts and how people responded to them. This will be useful for developing your future content. You can sort by which post did the best and more.

That’s it. But there’s still more. We’ll be featuring another Webinar about LinkedIn Analytics, Paid Ads and Premium Features soon. In the meantime, if you need more information about anything presented here, please contact your friendly IT services team immediately.

The world is evolving incredibly fast with the help of various technological advancements. Both our homes and our offices are becoming more efficient than ever before. Previously, screens of all shapes and sizes were dominating the marketplace, but now, we’re seeing voice start to take over with many companies building and/or enhancing their own voice interfaces.

Over the past couple of years, we’ve seen the following:

• Google’s Assistant
• Microsoft’s Cortana
• Apple’s Siri

However, nothing’s been quite as dominant and groundbreaking as Amazon’s Alexa, an intelligent personal assistant built into the company’s hardware on tens of millions of devices. Alexa is rapidly growing in popularity – finding its way into the living rooms and kitchens of many users around the world. Why? Alexa is the most convenient way to stay organized.

Whether you’re looking to add an item to your to-do list, check the weather, set an alarm or listen to a podcast, the intelligent personal assistant can do it all with a simple voice command. Alexa can currently be found waiting to be voice activated for your convenience within these devices:

• Amazon Echo
• Amazon Tap
• Echo Dot
• Echo Show
• Fire TV
• Fire Tablets

Alexa has seen a ton of success in living rooms and kitchens. In fact, it’s seen enough success that they’re bringing it into the world of business! Imagine operating your office with simple voice commands – from starting your conference call to scheduling and booking the boardroom to turning off the lights in the office after hours – it’s all happening sooner than you’d think.

Alexa for Business: Giving You Back the Precious Time You Spend Handling Tedious Tasks During the Workday…

We all know how much time is spent handling tedious tasks at work. You’re bogged down with managing your calendar, ordering office supplies, dialing into various meetings, and searching for important information to get projects done. It all adds up quickly. Alexa has partnered with various companies to bring you the ultimate playbook for the workplace, including:

• Polycom
• WeWork
• Capital One
• Concur
• Splunk
• Cisco
• Salesforce
• And more

These partnerships make Alexa for Business possible. How does it work? Alexa for Business gathers information about the devices, user accounts, and employees within your company. When asked a question, this information is used to formulate the appropriate response or perform the requested action.

Alexa for Business is extremely innovative and helpful for anyone looking to streamline their workday while:

• Simplifying conference calls and/or meetings: You can rest assured knowing your conference calls and/or meetings will be smooth sailing! Alexa will get your meeting started, act as an audio conferencing device, or even control equipment for you.
• Staying focused on important tasks: You no longer have to worry about time-consuming day-to-day things like managing your schedule, creating to-do lists or setting reminders. Alexa handles all of this for you.
• Keeping the office running smoothly: You will be able to order new supplies, notify your IT department of issues, find an open meeting room, and more with a simple voice command. Alexa keeps your entire office operating at peak performance.
• Providing a more personalized experience for customers: You can provide a more personalized experience for your customers by allowing them to play music, ask questions about products, and even receive support as needed.
• Maintaining security through proper provisioning: You don’t need to worry about security threats as it’s simple to properly provision and manage devices. You can specify device locations, enabling skills that can be used, and more.

Alexa for Business makes it easy to manage enabled devices, enroll users, and assign skills whenever necessary. You can even use the skills kit and associated APIs to build your own custom voice skills for your company. For example, you can build a skill that lets users notify the right person when the printer stops working or ink needs to be restocked.

What Does Alexa for Business Cost?

The great news: Alexa for Business is available as a pay-as-you-go service with no up-front fees or long-term commitments! You pay based on the number of shared devices registered and the number of users enrolled in your account. What’s the difference? Shared devices are enabled devices within shared spaces, such as lobbies or conference rooms.

Users enrolled, on the other hand, refers to personal devices registered to user’s personal accounts. Both shared devices and users enrolled are quite affordable, too! You’ll pay $7 per month, per shared device and $3 per month, per user enrolled. If you’re ready to get started, all you need is an enabled device and an AWS account.

Already have an enabled device and an AWS account? Perfect! Sign into the console, go to “Alexa for Business” and click “Business Productivity” to get yourself and your device setup on the platform.

Alexa for Business is going to quickly change the way businesses around the world function – allowing for greater efficiency, streamlined workflow, and a ton of time saved throughout the day. Call (402) 895--5777 or email us at [email protected] to find out more.

InfiNet Solutions is your trusted source for all things information technology related. We are the preferred IT support company in Omaha.

LinkedIn is the most popular business and employment-focused social networking site around. Whether you’re happily employed at a fantastic company or you’re still searching for your dream job, it’s simply a must-join site for your professional future.

LinkedIn users not only have the ability to connect with people in an effort to grow their networks, but users can also connect with companies through the following feature. When you follow companies, you’re able to see:

• Status updates and important news
• People who work for the company
• Available positions waiting to be filled
• And much more

As you can imagine, this is handy if you’re looking to fill your sales pipeline or find a new job. Prior to connecting with companies, it’s important to consider that there are more than 300 million people worldwide using the social networking site, which means you need to put your best foot forward! If you’re starting a brand new profile, remember the first few lines are the most important – name, title, and most recent positions.

Those first few lines will show up in any search, so you want them to be accurate and informative while giving you a good first impression. Your photo will also show up in any search, so you want to make sure you’re using an updated, clear shot. Another great tip before you start connecting with companies: customize your URL! How do you do this? That’s simple:

1. Click the “me” icon at the top of your homepage
2. Click view profile
3. Click edit your public profile and URL on the right rail
4. Under edit, public profile URL in the right rail, click the edit icon

When you first join, you’ll have a very long, impersonal URL. This is the time to change it to something more personal and professional. Aim for http://linkedin.com/in/firstnamelastname. If that’s not available, include something like a middle initial or even something alluding to your industry or expertise. This is great for searchability.

Next, write your summary. LinkedIn’s summary section is fantastic for showing off your personality and skills. You can include high-resolution photos, videos, and infographics as needed. Or you can keep it simple with text only – just be sure to stand out. Think of the summary section as your elevator pitch and keep it interesting.

Once you’ve set up your profile, you’re ready to start connecting with companies! So what’s the best way to get started? If you know the niche you want to work or find leads in, look for companies using the search engine. You can either search for a company name directly or use keywords having to do with your niche. Once you’ve found what you’re looking for, click “follow company” to connect.

You’ve Connected with a Few Companies… What Next?

First and foremost, connect with us! Our team is your trusted source for the latest information when it comes to business technology. We have extensive expertise and knowledge of the small to mid-size market; and we’re always sharing tons of great news, tips, and more. What’s next? Well, after you’ve connected with us and a few companies of your choice, follow these tips:

• Start interacting with recent posts: Make sure you’re liking and commenting on posts, especially if you have some good insight to share on the topic. Always ensure you’re using proper spelling and grammar, of course!
• Check out the leadership team: You should be able to find those who work for the company, including CEOs and Presidents, on the right side of the company page. Feel free to send invitations to connect.
• Keep on the lookout for positions: If you’re looking for a job, make sure you keep an eye out for opportunities. If you’re looking to provide services, positions available can give you an opening to offer your services instead of hiring a full-time person.

LinkedIn groups are also useful for finding companies. Just search for groups relevant to the industry you’re looking for a job or leads in. You’ll easily find members of groups that are working at relevant companies.

What About Connecting with the Competition?

If you’re connecting with companies for the purpose of building your sales pipeline, should you connect with the competition? This can be a great tactic to help you gain a better understanding of your target market. How so? Once you’re connected, you’re able to view who they’re connected with – from prospects to clients.

Aside from being able to keep an eye on their prospects and clients, you’re also able to get a great view of their marketing strategies, including:

• The content they’re sharing
• The webinars they’re hosting
• The events they’re holding
• And much more

Keep in mind that you’re giving your competitor’s access to all of the same information. For some, it’s worth the risk, especially if you’re able to form a partnership of sorts – trading leads back and forth when they’re not suited to you.

 

The recent announcement of the vulnerabilities found in the Intel, ARM, and AMD processors has sparked a new phishing campaign and not the good kind of fishing with bait and largemouth bass. Although, these hackers are using a particular kind of bait.

While Meltdown and Spectre require access to your system, hackers have various ways to gain access. Already hackers are using phishing emails to trick users into giving them access. They send out an email claiming to contain a patch for Meltdown or Spectre. Instead, the email installs malware on your system. This malware gives the hacker access to your system, allowing them to exploit the bugs and take the unprotected data.

Be wary of social engineering scams like phishing emails. Hackers are all too eager to take advantage of problems like this, and unfortunately, some people are so eager to fix the problem that they might not realize that the “patch” they just clicked on is now allowing a hacker to steal all their data.

WHAT IS PHISHING?

Phishing is a hacking technique that “fishes” for victims by sending them deceptive emails. The “ph” replaces the “f” in homage to the first hackers, the “phone phreaks” from the 1960’s and 1970’s. Virtually anyone on the internet has seen a phishing attack. Phishing attacks are mass emails that request confidential information or credentials under pretenses, link to malicious websites or include malware as an attachment.

Many phishing sites look just like the sites that they are impersonating. Often, the only difference in many spoofed sites is slight, and easily missed the difference in the URLs. Visitors can easily be manipulated into disclosing confidential information or credentials to the hacker if they can be induced to click the link. Even blacklisted phishing sites can often get by standard filters through the technique of time-bombing the URLs. Then the URL will lead to an innocent URL initially to get past the filters but then redirect to a malicious site.

Although malware is harder to get past filters, recently discovered and zero-day malware stands an excellent chance of getting through standard filters and being clicked on, especially if malware hides in a non-executable file such as a PDF or Office document. This is how many of the recent ransomware attacks were pulled off.

Now with Meltdown and Spectre looming over us, the average person is more susceptible to “quick fixes” and solutions to this issue.

Despite the lack of personalization, an astonishing 20% of recipients will click on basically anything that makes it to their inbox.

SPEAR PHISHING

Spear phishing is an enhanced version of phishing that aims at specific employees of the targeted organization. The goal is usually to gain unauthorized access to networks, data, and applications. In contrast to the mass emailing of a phishing attack, which might see hundreds of attack messages sent out to random recipients within the space of a couple of hours, spear phishing is methodical and focused on a single recipient. Often the initial email will contain no URL or attachment. Instead, it will simply try to invoke the recipient into thinking that the sender is who they say they are. Only later on will the hacker request confidential credentials or information, or send a booby-trapped URL or attachment.

The additional customization and targeting of a spear phishing email, along with the lack of easily recognized blacklisted URLs or malware customization results in click-rates more than 50%!

Potentially every Intel processor sold in the last 10 years could have a critical security vulnerability that puts users at severe risk.

It’s often these days that poor IT security comes down to something like human error, and lack of awareness on the users’ part. It’s less often that there’s a widespread design flaw discovered in the technology itself, which is exactly what happened with Intel this week.

The Register published an article this week detailing how every Intel processor produced over the course of the last decade is affected by a design flaw that would allow malicious programs to access and read what should otherwise be protected areas of a device’s kernel memory. Kernel memory is dedicated to essential core components of an operating system and how they interact with the hardware.

What does this mean for Intel users? This flaw could allow cybercriminals to access valuable and sensitive information like passwords. It’s possible that something as simple as JavaScript on a webpage, or cloud-hosted malware could penetrate the most interior levels of an Intel-based device.

Even worse, a foundational flaw like this can’t be patched with a simple, everyday update – the problem is in the hardware, which means it needs an OS-level overwrite for every single operating system (Windows, Linux, and macOS).

In a statement released January 3^rd, Intel claimed that this flaw isn’t necessarily unique to their processers.

“Recent reports that these exploits are caused by a “bug” or a “flaw” and are unique to Intel products are incorrect. Based on the analysis to date, many types of computing devices — with many different vendors’ processors and operating systems — are susceptible to these exploits.”

According to Intel CEO Brian Krzanich, Intel was informed about the security flaw by Google a few months ago. Although the extent of this flaw isn’t fully known to the public right now, it appears that developers are working hard to patch systems over the course of the next few weeks.

That said, the patching process won’t be easy, given that it will involve severing kernel memory from user processes. In a nutshell, that means users will face major performance lags, anywhere from 5 – 30%, depending on the specifics of the device.

The fix works by moving the kernel to a totally separate address space, making it nonexistent — and therefore, inaccessible — to a running process. Unfortunately, this separation process takes a lot of time to perform, as it forces the processor to dump cached data and reload from memory every time it switches between two separate addresses. The end result is an increase in the kernel’s overhead and a slower computer.

While it may not be noticeable for the average user on their home PC, this kind of lag will likely affect businesses using enterprise-grade cloud configurations the most. Be sure to keep an eye on this developing issue in order to ensure your Intel-based devices are properly patched.

As always, the best way to stay aware of threats like this, as well as protect against them, is to work with an expert partner. Our team of cybersecurity professionals will help you stay ahead of exposed vulnerabilities like these so that you can remain safe and focus on the work your business does.