This week’s guest is Gerry Murry, a Research Director with IDC’s Marketing and Sales Technology service. Marketing technology and related solutions are his specialty and he’s got a great pulse on marketing budgets and trends. He confirms that we’ve seen an increase in social, content and digital marketing and that the significant upsurge in digital marketing is because it’s “way less expensive for the reach that you get.” Yet he also advises to pay close attention to the privacy and data collection trends that continue to be on the rise. Marketers must be respectful and create positive relationships centered around customer privacy—a priority pillar in this digital business world. Listen to the entire podcast for more insight into marketing budgets and investments!
Microsoft Tech for Social Impact recently launched the Nonprofit Data Warehouse Quickstart, a script-to-deploy data wa
Read MoreDiscover how you can adapt manual processes using low-code technology to streamline experiences. This ten-minute video h
Read MoreFlexibility is a must in the new post-pandemic work world. Hybrid work continues to evolve, and business leaders are loo
Read More