Forrester Wave: Sales Force Automation Solutions

Legacy Sales Force Automation (SFA) programs are inefficient, more focused on data collection for company metrics than actionable insights for sales professionals. In comparison, modern SFA programs are geared toward meaningful customer interaction and increased productivity for sellers.

Forrester conducted a comparison of various competitors’ SFA offerings to see who is accomplishing these new objectives most effectively. Guess who comes out on top?

The integrated efficiencies and stunning AI capabilities in Dynamics 365 for Sales Professionals make Microsoft the leader in modern SFA tools. Click the link to check out the full article.

In this in-depth examination, Forrester compares various Sales Force Automation providers using 35 criteria divided along the axes of current offerings and strategy. Discover what makes a successful SFA platform and who leads the market in offerings.